Wednesday, July 6, 2011

New OPI for Sephora collection?

Found some new Sephora by OPI shades at the top of the list today.... as of yesterday, there were four new colors at the top that I hadn't seen much of yet (Seeing Pink Elephants, Natural Environ-mint, Hippo to Be Square, Make the First Mauve) but they have moved down and mixed in with the rest of the list and these new ones are at the top.

Is this an Adam and Eve type collection maybe? I don't get how the grey shade fits in the mix. And maybe the topcoat isn't really part of the collection?

I will never get why Sephora puts shades on there without info about the collection before they are released. Poor marketing if you ask me......

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5 comments:

kelliegonzo said...

it doesn't sound like they have marketing at ALL. *sigh* i would love if they got in the PR game, of course. oh well guess i'll have to wait to see swatches before i take the plunge on these like always. someone always bites the bullet first haha.

Sasha said...

Kellie- usually me! ha!

They featured one of my NOTD shots once on their blog last year, so I hoped for some future contact, but my emails to them since them have gone unanswered.

Anonymous said...

These new sephora by OPI nail colors are called "The Garden of Good and Evil" and they are selling the minis as well. I haven't tried them yet but they look like pretty colors.

beachgal said...

I agree - no marketing. I get gobs of emails from Sephora - regular, insider and VIP insider. But never do I get anything from them about a new release of Sephora for OPI colors. Unless I stumble into a store and look, I usually won't even catch them when they come on line.

Zara said...

I'm with Kellie...I don't think they have PR! Thanks for the heads up.