Showing posts with label Press Release. Show all posts
Showing posts with label Press Release. Show all posts

Sunday, February 9, 2014

Dermelect Cosmeceuticals Nails National Distribution at ULTA Beauty


I was recently browsing thru my local Ulta's nail polish section, and was excited to see a new Dermelect display! I snapped a (very unfocused) pic with my cell because I remember seeing some press release info about this.

Dermelect Cosmeceuticals, the company that introduced the 1st Peptide Infused, Anti-Aging Nail Treatments, announces that their entire Nail, Hand & Foot care range will now be available at ULTA stores nationwide and Ulta.com.  Beginning January 2014, all ULTA locations will feature Dermelect’s collection of Nail Treatments and ME lacquers on end-caps throughout the month of January and then Dermelect can be found amongst ULTA’s professional assortment of products.

“By having a national presence at ULTA Beauty, Dermelect anti-aging nail treatments are now readily available to the woman who has been experiencing changes to the appearance and health of her nails. We’re excited to be able to provide our innovative solutions to help restore naturally long, strong, beautiful nails, while flaunting fashionably forward fingertips,” says Amos Lavian, Founder of Dermelect Cosmeceuticals. 

ULTA will offer a variety of Dermelect’s leading Nail Treatment products, including treatment base coats, a manicure extending top coat, colored treatment lacquers and restorative creams all infused with Protein Keratin Peptide, a pure protein derived from New Zealand sheep’s wool that works to strengthen the nails and nourish the skin. Award-winning Rejuvenail Fortifying Nail & Cuticle Treatment and Timeless Anti-Aging Daily Hand Treatment along withRunway Ready Luxury Foot Treatment are mainstays of the line-up, as well as nail treatment lacquers Launchpad Nail Strengthener, Makeover Ridge Filler and High-Maintenance Instant Nail Thickener. Step-by-step Nail Recovery System provides a complete regimen to restore damaged, hard-to-grow nails in a value set.   24 shades of ME’s peptide-infused, professional-strength lacquers will round out the range combining hydrolyzed keratin with rich pigments in a 3-Free formula.  In March, Dermelect will introduce three new Nail Treatments and seven on-trend spring hues.

In anticipation of Dermelect’s launch at ULTA, the retail packaging has undergone a complete revamp featuring a sophisticated, dual finish texture to better align with the high quality and efficacy of the innovatively advanced treatments. To convey the feel of the luxury treatments, the new packaging features a soft touch technology and is coupled with a high gloss finish to complement the high-shine of the lacquers. The DER ME LECT logo, seen throughout the polish collection has been carried over for brand uniformity. The messaging communicated has also been improved upon to better cater to the educated consumer, not simply listing the product’s feature/benefits but also providing key ingredient definitions.

“We are pleased to launch Dermelect exclusively at ULTA Beauty,” said ULTA Senior Vice President of Merchandising, Janet Taake. “We believe that Dermelect’s technologically advanced line of peptide infused, anti-aging nail treatments and colors will be a perfect fit for ULTA Beauty and our customers.”

To support the launch at ULTA Beauty, Dermelect will be included in ULTA’s circulars and sampling promotions. Online initiatives will include utilizing mass emails and social media Q/A’s, nail maintenance tips, and nail art tutorials to further the brand’s messaging.

The Dermelect Nail Treatments range from $14.00 for the ME Anti-Aging Color Nail Treatments to $59.00 for the Nail Recovery System.

About Dermelect Cosmeceuticals
Dermelect Cosmeceuticals was formed in 2006 to provide targeted, multifunctional treatments to the woman experiencing changes to her appearance. As a complement to invasive procedures or as a stand-alone DIY range, its no-nonsense beauty philosophy is to combine luxurious formulations with innovative technologies to achieve and maintain realistic skincare and beauty goals.  In 2012, Dermelect expanded its heralded Anti-Aging, Nail Treatment category by introducing professional color lacquers, Dermelect ME, the 1st Peptide-Infused, Anti-Aging Color Nail Treatment collection. The Dermelect range covers eight key anti-aging categories including Skin Solutions, Skin Brightening, Décolleté, Hands & Feet, Total Body and Eye Care.  Dermelect Cosmeceuticals is available at high-end apothecaries, beauty boutiques, salons, spas, medi-spas and doctor’s offices as well as www.dermelect.com.  The Nail Treatments andME Lacquers are also available at ULTA Stores Nationwide and www.ulta.com

About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States.  ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products.  ULTA Beauty also offers a full-service salon in all of its stores.  As of November 2, 2013, ULTA Beauty operates 664 retail stores across 46 states and also distributes its products through the Company’s website: www.ulta.com.

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Friday, May 31, 2013

ORLY’s MegaPixel FX Collection

A few weeks ago I received some PR info about Orly's latest collection, MegaPixel FX. I am pretty intrigued by these- anyone seen them in person yet? Are they holo?

The 3D formula provides millions of glitter pixels for a multi-dimensional finish. Just two quick drying layers create a long-lasting, hi-res manicure. Each lacquer in the MegaPixel FX collection is $10 and available at orlybeauty.com, ULTA and Sally Beauty.

Rose Pixel: Rose 3D Glitter Nail Lacquer with a Pixilated Finish
Aqua Pixel: Aqua 3D Glitter Nail Lacquer with a Pixilated Finish
Silver Pixel: Silver 3D Glitter Nail Lacquer with a Pixilated Finish
Black Pixel: Black 3D Glitter Nail Lacquer with a Pixilated Finish
Plum Pixel: Plum 3D Glitter Nail Lacquer with a Pixilated Finish
Pink Pixel: Pink 3D Glitter Nail Lacquer with a Pixilated Finish


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Thursday, March 21, 2013

OPI Announces Bond Girls collection


(click pic to enlarge)
left to right


Solitaire
This diamond-sparkling white is totally engaging.

Pussy Galore
This light feminine pink has the purrrfect amount of shimmer.

Tiffany Case
A classic light blue worth investigating.

Vesper
A mysterious and intriguing deep purple.

Honey Ryder
Take a ryde on the wild side in this shimmery gold.

Jinx
This mesmerizing matte coral has lucky sparkle.


Since I really liked the OPI Mariah Carey collection (both matte and with a topcoat), I am excited for more Liquid Sand shades!  These will be available in May 2013. I am especially excited for Tiffany Case and Jinx- these look gorgeous! Are any of these shades calling your name?

Press release info:
                  
               OPI announces the launch of Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls.  In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.

 “OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.
“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: SolitairePussy GaloreTiffany CaseVesperHoney Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”


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Tuesday, November 8, 2011

Info on China Glaze Eye Candy Collection

Yesterday I got a press release on a new China Glaze collection called "Eye Candy".

Forget diamonds! This winter China Glaze introduces a nail industry first: utilizing 3-D glitters in its new “Eye Candy” collection. Inspired by Marilyn Monroe and her timeless allure, this innovative new glitter technology provides a knock-your-eyes-out, super sparkly effect to your manicure. Multi-sized and differently shaped glitter particles are cleverly combined to create a sexy, super decadent, 3-D finish in six bright, eye-popping shades. Whether you prefer gleaming gold or glamorous smoky grey, China Glaze’s “Eye Candy” collection adds a dazzling finish to your holiday look with a glimmer that is sure to catch everyone’s eye! Colors in this collection include:

· Love Marilyn: Vivacious Red with Shimmering Silver Particles
· Blonde Bombshell: Glistening Multidimensional Gold Flecks
· Lorelei’s Tiara: Sterling Silver Infused with Blue Sprinkles
· Material Girl: Posh pink with Holographic Bubblegum Glitter
· Some Like It Haute: Graphite Gray with Holographic Glitter
· Marry A Millionaire: Alluring Amethyst with Multi-tonal Fibers


These looks really pretty! The press release did not give a release date, but I hope to find these soon.

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Friday, May 6, 2011

Michelle Monaghan's Nails at the Met Ball







Michelle Monaghan, current star of the Source Code, hit the red carpet at the Met Ball this week wearing Sally Hansen Complete Salon Manicure in Pat On The Black.


Michelle’s stylist and Sally Hansen’s Style Advisor, Mary Alice Stephenson, chose the chic shade, revealing, "I love how the dark polish gives a very McQueen edge to all that gorgeous Derek Lam pink that Michelle is wearing. The right nail polish is just as important as picking the perfect clutch, shoes or jewelry. Nail color instantly changes a look and is a fast and easy way to make any outfit look more special whether you want to add drama or be a bit more demure!"



Sally Hansen Complete Salon Manicure is an all-in-one formula that combines the 5 steps of a professional salon manicure in a single multi-tasking polish.

Sally Hansen Complete Salon Manicure is $7.99 and available at drugstores nationwide.

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Tuesday, April 26, 2011

Orly Pinup Collection

Pinup

ORLY Summer 2011 Collection


Unabashed Glamour Returns with Vibrant Shades to Suit Any Personality


Coquette Cutie: Coral Crème



Bubbly Bombshell: Purple Glitter



Va Va Voom: Pink Neon Creme



Here Comes Trouble: Sparkle Green


The summer season encourages creativity and femininity to run wild, from carefree and casual beach days to flashy summer nights in the city. Bring a sense of sexy summer fun to the everyday with Pinup, the Summer 2011 Collection from ORLY . Inspired by the unapologetic glitz and free-spirited attitude of the most iconic pinup girls, the collection exudes a vivacious, dolled-up femininity that laces any look with sheer confidence.


Pinup offers a shade for every glamour girl, from the sophisticated seductress to the fearless rock ‘n roll goddess. Bright, feminine crèmes mingle with eye catching jewel-tone glitters to offer a range of colors sure to turn heads.


All ORLY Nail Lacquers including the Pinup Collection are free of DBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.


The Pinup Collection Lacquers will be available starting May 2011 for $7.50 each. ORLY Nail Lacquers and Treatment products are available at www.orlybeauty.com, Sally Beauty, Ulta and other purveyors of beauty throughout the U.S. and in over 70 countries worldwide.


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Tuesday, February 15, 2011

Review: Dr.'s REMEDY Nail Polish

DR.’S REMEDY WINTER WONDER-NAILS

The Hottest Nail Shades of the Chilly Season

Sleigh bells are no longer ringing, snow is well-past glistening, and the mere thought of walking through a winter wonderland has you worrying – way too early – about next year’s Christmas plans. Enter some seasonal delight to make you sizzle (literally): Dr.’s REMEDY introduces four fabulous shades of Enriched Nail Polish, perfect to ring in 2011 and wear throughout the rest of winter (wonderfully).

The collection includes:


Healing Heather Grey: a seductive pewter with deep blue undertones




    Revive Ruby Red: a shimmer-infused, Wizard of Oz-inspired shade of crimson




    Desire Dark Brown: a cocoa-meets-hot fudge handsome hue

    Also included in the collection is Nurture Nude Pink, a delicate, damsel-in-distress barely-there beautiful pink

All swatches are two coats and applied beautifully. I think the standout is Revive Ruby Red- it's absolutely beautiful and applies perfectly. I absolutely love it.

Dr.’s REMEDY Enriched Nail Polish is available for $16 online at www.remedynails.com or by calling 1-877-323-NAIL.

Dr.’s REMEDY is a new line of doctor-inspired cosmetics that are dedicated to using clean, hypo-allergenic, anti-fungal ingredients. The birth-child of two New York-based podiatrists, Dr. Adam Cirlincione and Dr. William Spielfogel, Dr.’s REMEDY proves quintessentially-perfect for any person looking to better the condition of her skin and nails.



Disclosure: These products were sent to me for review purposes by a PR firm.

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Thursday, February 10, 2011

ORLY Spring 2011 Collection: Precious

ORLY Spring 2011 Collection: Precious

Luxurious, Sophisticated Hues to Covet


For centuries, people around the globe have been enamored with lush fabrics, rare stones and extravagant finishes. ORLY celebrates the refined glamour of porcelain, the vibrant sheen of silk, and the lush sparkle of priceless gems with Precious. Lend a sense of romance and richness to every spring ensemble by sporting lavish shades on fingertips and toes. The six lacquers in the Precious Collection signal a fresh approach to spring fashion and a renewed appreciation for the exotic workmanship, ornamental engravings, and sumptuous fabrics known to accompany the luxe life.

The six Lacquers in the Precious Collection include:

Ancient Jade: Green Crème


Royal Velvet: Purple Blue Shimmer



Sapphire Silk: Deep Teal Crème




Fancy Fuchsia: Pink Crème



Gilded Coral: Coral Gold Shimmer

Pure Porcelain: Beige Crème



All ORLY Nail Lacquers including the Precious Collection are free of DBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.

The Precious Collection Lacquers will be available starting March 2011 for $7.50 each. ORLY Nail Lacquers and Treatment products are available at http://www.orlybeauty.com/, Sally Beauty, Ulta and other purveyors of beauty throughout the U.S. and in over 70 countries worldwide.


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Wednesday, February 9, 2011

Manicures and Lashes Star At Sundance

Press release from China Glaze

Film Festival Suite Features China Glaze And Ardell

Los Angeles, CA – (January 2011): As flurries of snow fell in Park City, Utah, celebrities attending the festivities stayed warm inside movie screenings and gifting suites. Complimentary haircuts, boots, and clothes were thrown their way, but there were only 2 things they were really looking forward to: A pampering manicure courtesy of China Glaze and flattering eye lashes from Ardell.


Celebrities who stopped by for a little rest and relaxation included Lea Thompson (“The Convincer”) who was very sweet and kind. When gifted with her favorite Ardell DuraLash Naturals and Ardell #110’s, she exclaimed “I seriously wear lashes every single day! I even have them on right now!” She also adored her bottles of China Glaze Salsa and Innocence. Kevin Sorbo (“Hercules”) took a break with his wife Sam Jenkins for some manicures, lashes, and chit chat. They made everyone laugh with stories about their rambunctious kids. The adorable Kay Panabaker (“No Ordinary Family”) received a manicure with China Glaze Love Letters, while sharing anecdotes about growing up in the show business.

Hilarity ensued when Jonnie Penn (“The Buried Life”) came by with a friend for some buffing and filing. Game for pretty much anything, Jonnie insisted that he have Ardell Lashes put on. After the DUO Lash Glue dried, he said “he had never felt prettier in his life!” Aasha Davis (“South of Nowhere” and “Pariah” – Official Selection 2011 Sundance Film Festival) and her mother stopped by for manicures with China Glaze Evening Seduction while everyone in the room cooed at pictures of her adorable little baby boy.


Tenley Molzahn and Kiptyn Locke (“The Bachelor”) arrived hand in hand. While Kiptyn strolled around, Tenley had China Glaze Diva Bride applied while dishing out behind–the-scenes gossip from “The Bachelor”. New York native James Kyson Lee (“Heroes”) stayed glued to the Jets vs. Steelers game on T.V. while getting his manicure. He made everyone laugh when he said, “How ironic is this? I’m getting a manicure while watching a football game!”

China Glaze colors may change from season to season, but our longwearing formula continues to provide consumers with the highest quality nail lacquers. Designed with the professional in mind, our 220-strand brush is great for ease of application. Best of all, our non-thickening formula provides perfectly even coverage. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com. Follow China Glaze on Twitter: http://twitter.com/ChinaGlaze China Glaze is a division of American International Industries.


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Friday, July 23, 2010

China Glaze Fight Like a Women Promotion




Find Strength in the Power of Pink

China Glaze Nail Lacquer Gets the Gloves Ready to Join in the Fight Against Breast Cancer


Los Angeles, Calif. (July 2010) – Join China Glaze Nail Lacquer this October in the battle against breast cancer, one nail at a time! The professional line of nail lacquers brings on the fight with three powerful pinks. Inspired by the women who fight everyday and those that support them in their battle, these fabulous shades are sure to help you defeat the toughest opponents with style and class. China Glaze representative Rachel Schafer voiced that “in an industry dominated by women, for women, it is important that we strive to work together towards finding a cure.”

The three colors in “Fight Like A Woman” include:

  • Encouragement – A baby pink shimmer that brings on the cheer
  • Endurance – Power through the punches with this raspberry shimmer
  • Empowerment – Stand up tall with this cotton-candy crème on your nails

A portion of the proceeds will benefit the International Agency for Research on Cancer (IARC), an agency of the World Health Organization dedicated to the science of cancer and promoting international collaboration in cancer research.

The “Fight Like A Woman” Collection will be available at professional beauty supply stores and select salons this September. Availability will be very limited internationally.

China Glaze colors may change from season to season, but our formula remains the same amazing longwearing lacquer with hardeners. Designed with the professional in mind, our 220-strand brush is great for ease of application. Best of all, our non-thickening formula provides great coverage. For more information, please visit www.chinaglaze.com.



About American International Industries

For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com


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Thursday, July 15, 2010

Orly Plastix Collection


Embrace Retro Textured Classics with…
ORLY’s New Plastix Collection


Old School Orange : classic orange
Retro Red: traditional red
Purple Pleather: shiny purple
Viridian Vinyl: glossy blue-green


ORLY, the company that continually pioneers the Nail Lacquer arena with the most cutting edge colors, technology and textures, introduces the Plastix Collection. Complementing the Fall 2010 runway looks that featured bright neon colors amid shiny black plastic, latex, and rubber reinventions of vintage must-haves, Plastix evokes the vintage classic trend with four new lacquers and a unique new formula that coats the nails with a smooth glossy matte “plastic” finish. The exclusive finish and texture is a first in the nail category, delivering a monochromatic, shiny and rubbery look that takes experimentation to an entirely new level, with the focus being on both the distinctive nail surface, as well as the latest in color trends. The unique look can not be achieved with color alone as the finish is a must for recreating the true “plastic” statement.

All ORLY Nail Lacquers including the Plastix Collection are free of DBP and all traces of Toluene, Formaldehyde and Formaldehyde resin.


The Plastix Collection Lacquers will be available beginning July 2010 for $7.50 each. ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and fine salons and spas throughout the U.S. and in over 70 countries worldwide.


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Tuesday, June 8, 2010

Katy Perry Rocks Neon Yellow Nails at MTV Movie Awards




KATY PERRY ROCKS NEON YELLOW NAILS AT MTV AWARDS

China Glaze Yellow Polka Dot Bikini Makes It’s Debut On The Red Carpet

Los Angeles, CA – (June 2010): Dazzling in her Zuhair Murad mini dress and Rock & Republic grey platform heels, Katy Perry was definitely a stand out at the 2010 MTV Movie Awards. With so much sparkle, shimmer, sequins and shiny fabric going on, Katy nixed the accessories and instead went with a wild royal blue coif and neon yellow nails!

Katy Perry, who is known for her love of manicures and nails, went with her favorite celebrity manicurist Kimmie Kyees for this event. Kimmie, who is totally aware of the fact that Katy likes to stray as far away from the norm as possible, chose China Glaze Yellow Polka Dot Bikini as her first manicure color for the night. To make the neon yellow polish pop, Kimmie used a well-known manicurist trick by first applying a couple coats of China Glaze White on White underneath the Yellow Polka Dot Bikini. This insured that everyone was able to see Katy’s nails from a mile away! To achieve the desired nail length that Katy wanted, Kimmie also used ibd Natural Nail Tips. Kimmie says that she goes through so many of these nail tips that she can never have enough in her manicurist kit.

China Glaze colors may change from season to season, but our longwearing formula continues to provide consumers with the highest quality nail lacquers. Designed with the professional in mind, our 220-strand brush is great for ease of application. Best of all, our non-thickening formula provides perfectly even coverage. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com.
China Glaze is a division of American International Industries.


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Tuesday, February 16, 2010

Press Release: China Glaze Poolside




SPEND SUMMER BY THE POOLSIDE IN CHINA GLAZE

Six New Neons Sure To Make The Summer Sizzle

Los Angeles, CA – (February 2010): Lounging poolside, sipping on a drink and reading the latest magazine…makes you think of Summer doesn’t it? The only thing missing is that perfect manicure and pedicure! Dip into the summer with some of the brightest and most amazing neons from the China Glaze Poolside collection! Perfect for fingers, and especially the toes, nothing says Summer of 2010 like a couple coats of bright polish! The 6 colors in the Poolside collection include:

• Pool Party: Neon Pink
• Flip Flop Fantasy: Neon Coral
• Sun Worshipper: Neon Orange
• Yellow Polka Dot Bikini: Neon Yellow
• Kiwi Cool-Ada: Neon Green
• Towel Boy Toy: Neon Blue

As for most neons, these tend to finish drying on the matte side…But no fear, getting that gorgeous shine is only a top coat away! Try China Glaze Patent Leather Top Coat. Once you get a look at your China Glaze neon nails glimmering underwater and in the sun, you’re never going to want to take these polishes off!

China Glaze Poolside launches April 1st 2010, for international and domestic.

*Please note that like most neon polishes, the first layer will look extremely opaque and thin. You will need to build up to desired coverage and always remember to let each layer dry completely before applying the next. This will help prevent streaks and missing patches of color on the nail bed.

China Glaze Nail Lacquers have a suggested retail price of $6.50 each.

China Glaze is a division of American International Industries. China Glaze nail lacquers are free of DBP, Toluene and added Formaldehyde. They are available at Sally Beauty and through salons and professional beauty supply stores nationwide

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